The holiday season brings more than just festive cheer—it brings increased travel, busier lobbies, and the perfect opportunity for your retail market to shine. With proper preparation and smart strategies, you can make your lobby market a favorite stop for guests while driving impressive revenue. Here are four essential tips to set your market up for holiday success:
1. Plan Ahead to Keep Shelves Stocked
The holidays are notorious for supply chain disruptions and higher demand, so ordering ahead is key. Review your inventory now to identify any gaps and avoid last-minute shortages.
- Pre-order high-demand items: Whether it’s holiday snacks, drinks, or travel essentials, having these items stocked in advance will keep your shelves full and your guests satisfied.
- Account for peak travel days: Keeping extra stock on hand can help prevent missed opportunities during the busiest travel days.
- Monitor inventory levels: Stay on top of inventory to ensure popular items are restocked and shelves remain full.
2. Lean Into Top Sellers and Data Insights
Your best-sellers are best-sellers for a reason—make sure they’re front and center in your market! Take time to analyze your sales data or consult your Retail Success Manager (RSM) for insights into your most popular items.
- Leverage sales data: Reviewing your ImpulsePoint reports will help you understand guest preferences and identify which products drive the most revenue.
- Consult your Retail Success Manager: Your Impulsify RSM can provide insights into trends, top-selling products, and stock recommendations that align with your location.
- Optimize product placement: To boost impulse purchases, position bestsellers in busy areas, such as near the checkout or at eye level.
3. Add Holiday Cheer with Seasonal Favorites
The holiday season is the perfect time to charm your guests with seasonal offerings. Simple holiday-themed items can create a festive atmosphere and elevate the shopping experience.
- Offer festive treats: Include peppermint-flavored snacks, hot cocoa, or holiday-themed packaging for familiar products (e.g., REESE'S Peanut Butter Trees).
- Create giftable bundles: Combine popular items like snacks, drinks, and mini travel essentials into festive ImpulsePoint bundles that are perfect for gifting or as a personal treat.
- Use holiday decorations: Incorporate subtle seasonal touches, such as wreaths, garlands, or themed signage, to set the mood and make your market feel festive.
4. Review Pricing and Product Mix
The holiday season is a great time to revisit your pricing strategy and ensure your market is optimized for maximum revenue.
- Review Suggested Retail Prices (SRPs): Ensure your SRPs are aligned with guest expectations while balancing your profit margins.
- Optimize product mix: Are there opportunities to include high-margin or seasonal items that can provide better returns?
- Bundle deals: Offer bundled products at a slightly discounted rate to encourage guests to purchase more.
Make the Most of Your Market This Season
Whether you’re a seasoned retail pro or just getting started, Impulsify is here to help you maximize success during the holidays.
Don’t have a retail market yet? Contact us today to explore how Impulsify’s solutions can transform your lobby into a revenue-generating space.
Already a client? Contact your Retail Success Manager at success@impulsifyinc.com for tailored insights, inventory recommendations, and pricing strategies to make this holiday season your most successful.
Download Impulsify’s Holiday Retail Checklist to maximize your revenue this season!
